Latteria Soresina in the front row for environmental sustainability. The Cooperativa from Cremona in fact joined the app-iDaiS (App for DAIry Sustainability) project, launched thanks to funding from the Lombardy Region and co-operation with the University of Milan (Departments of Agricultural and Environmental Sciences and Environmental Sciences and Policies) and 13 contributing livestock farms. The app is an information system based on smartphone and cloud data apps for energy monitoring, reducing environmental impact and optimising the management of milk collection logistics to make the dairy supply chain more sustainable. The project is fully in line with national and European policies aimed at promoting the conscious use of resources and the integration of production systems in line with sustainable development criteria (PSR 2015-2020).
Tiziano Fusar Poli Chairman of Latteria Soresina explains: “Today more than ever the environmental protection is central to the inhabitants of the planet and the consumer’s sensitivity to the environmental impact of production was held in high regard. Unfortunately, in general, the implementation of actions in response to this very important and concrete need meets many obstacles, including cultural obstacles. Lombardy, which produces 43% of the national milk, is a major player in the entire Italian and European milk sector both in terms of quantity of milk produced and quality. But the companies that produce it, finding themselves on a global market in a sector that is now mature, with very low and sometimes non-existent margins, have great difficulty in introducing possible product and process innovations, also because the higher costs are often not recognized by the market. Nevertheless, Latteria Soresina believes that it is also ethically necessary to think and implement innovative solutions to make our contribution to mitigate the environmental impact of production. We already did a lot in the past but a lot remains to be done. The aim was and continues to be to offer better and “fairer” products made with respect for people, animals and the environment, also through new organizational models, increasingly seeking operational excellence, precision farming that reduces waste, sensor technology in production processes able to detect errors and inefficiencies in real time and to include self-corrections to protect consumers and the environment. Such interventions require significant investments. The availability of public funding therefore represents an important opportunity for the optimization and efficiency of the different stages of the supply chain” and is a real proof of how politics can help and direct change.
The objective of the project as put forward in the introduction is to speed up, through specific actions, some technological applications, which often see the livestock sector and the related industrial transformation lagging behind the other categories. These actions are based on the use of ‘enabling technologies’ (KETs, Key Enabling Technologies), in order to put the livestock sector in a more sustainable context in response to the 17 SDG’s defined by UN member states. These principles are easily applicable to the livestock production chain for milk production and processing into dairy products.
The project, which will initially be applied in the first two stages of the dairy chain (production and delivery of milk to the dairy), will in any case allow benefits to be obtained also in the following stages. Through an approach of comparison between the different companies that supply Latteria Soresina, the aim is to promote a virtuous process that leads to reduce the environmental impact of milk production. The individual farmers will be called upon to “identify” the milk in terms of energy and environmental impact by collecting some information about their production process. A second step is the optimization of the delivery logistics in order to optimize the delivery of milk also from an environmental point of view.
The project, started in August 2018, lasts for 24 months and is divided into two macro-phases. A preliminary step consists of data collection for monitoring production through the Life Cycle Assessment method. Another step consists of the development of the app with an user-frendly interface allowing farmers to become aware of their environmental impact, the possible solutions to reduce it, and the Cooperativa to collect information along the entire production chain facilitating an optimization of the production process.
“The project also provides from economic advantages coming from the optimisation of collection routes and monitoring of energy consumption, the planning of specific collection routes according to the qualitative features of the product, the possibility of monitoring and characterising the environmental performance of the entire production process and, therefore of the final product, which takes on particular importance at a time, as mentioned earlier, when consumers, and consequently also the large-scale retail trade (GDO), are increasingly rigorous in evaluating the organoleptic features of products but also the ethics of their production phases and processes”, concludes Chairman Tiziano Fusar Poli.
The Latteria Soresina will support the Orchestra Magica Musica, a group composed of disabled and able-bodied children conducted by Maestro Piero Lombardi, for the next three years in order to show their closeness to a group that has long been able to convey the value of social inclusion by exploiting the important inclusive potential of music. And it will do so by actively supporting “Magica Musica Voice”, the workshop, conducted by Prof. Mimma D’Avossa and addressed to the singers of the Orchestra with the aim of perfecting the vocal technique, without neglecting the fun, the main objective of the Castelleonese reality.
“We are very happy that Latteria Soresina chose to walk alongside us, supporting our project,” admits Maestro Lombardi. “Thanks to the generosity of Latteria Soresina, we will allow the children to take part, for a symbolic contribution, to improvement lessons, giving them the opportunity to use the vocal technique with awareness and enhancing the expressive potential.
It is a project that takes shape, the one proposed by Lombardi and his people, which impressed several companies in the area: “It’s nice to breathe this desire for solidarity, I’ve always thought we could do more together,” he said. Latteria Soresina is really convinced and long proved to be close to the needs of the territory by supporting various activities. And in fact Chairman Fusar Poli put forward “Magica Musica is a “initivative” of our territory rich in consistent human values. Latteria Soresina has deep roots in the same Territory where the young people of Magica Musica live with their families, but above all, it shares the values without which we firmly believe that no enterprise can be sustainable. We are proud to be close to Magica Musica because the authentic emotions that its members manage to convey with their orchestra are the result of passion, competence, work and sacrifice, contaminating energy and guiding example for a better society”.
A shared commitment is worth more, to really try to look in the same direction together: “We hope that the co-operation can continue to contribute together to the construction of a world without barriers, especially mental ones” closes Maestro Lombardi.
The Cooperativa from Cremona, founded in 1900, will be 120 years old on February 5, proud to be one of the few historic food brands that remained Italian and independent, to grow enormously with strong roots in its territory together with its members and to generate a great increase in employment in the beloved land of Lombardy. With 186 stables and about 55,000 cows, it produces more than 10% of Lombardy’s milk, which in turn represents almost 5% of the national milk. In fact, milk production in 2019 almost accounted for 500,000 tons.
Last December 2019 Latteria Soresina, together with its shareholders, carried out a major capitalization operation, bringing its share capital from € 12,179,650 to over € 38,600,000. This operation proved the great responsibility and the ability of the shareholders to think in time to lay new foundations, first and foremost with regard to financial strategy, on markets that change at high speed and require companies to be fast and proactive in interpreting future scenarios in order to be increasingly competitive.
The Chairman Tiziano Fusar Poli explains: “We’re talking about a very big operation. By tripling the company share capital, Latteria Soresina raised the security bar by guaranteeing an extremely competitive future on a global level. Using a marine metaphor, the sails must be arranged and adapted to the size of the boat when in port and in calm seas, because rough seas and storms are part of the route, they arrive sooner or later, and they must be tackled with the utmost safety”.
This decision was also based on an amendment to the articles of association, where the size of the subscription to the capital increase, approved with great foresight by the shareholders, increased from €25 per tonne to €85 per tonne. The further positive and prospective issue is that, for the future, the contribution of this capital will be maintained on the incremental milk, compared to a defined mobile reference. This will make it possible to maintain the financial balance achieved over time. On the other hand, it is quite clear that the increases in milk deliveries are driving Latteria Soresina to invest in the better processing of this additional milk. In fact, the Cooperativa contributions grew continuously from 167 thousand tons in the year 2000 to almost 500 thousand tons today.
The implementation of Latteria Soresina’s financial strategy also provided for the opening of the company itself to an external investor “Fondosviluppo”, a promotion fund of Confcooperative fed by the cooperatives themselves, which subscribed a “hybrid” financial instrument for the value of € 2,500,000, thus entering the company and its assets. This participation is seen as a further positive factor by the stakeholders as it signals transparency and openness towards the outside world of the company from Cremona. In this way, the Cooperativa total assets go from € 33,604,000 to € 62,915,000.
To fully understand the importance of this operation and its future projection, it is essential to remember the numbers of Latteria Soresina. The Cooperarativa from Cremona, chaired by Chairman Tiziano Fusar Poli, has a cheese vault worth about €150 million, with an average stock of about 14 months, and a turnover that in 2019, pending official closures, increased by over €35 million (+9.5%), from €375 million in 2018 to over €410 million. The turnover of Latteria Soresina already increased by about 10 million (+2.7%) between 2017 and 2018. Even better are the export figures, which in 2019 jumped 12.3% to almost € 92 million in turnover.
Latteria Soresina increases its turnover despite the drop in the price of Grana Padano, which is its flagship product. In 2018 the Cooperativa from Cremona, which withdraws 1,200 tons of milk from its member companies every day and moves around 140 million pieces a year, reported an increase in turnover by 10 million euros, (+2.5%), from 365 million in 2017 to 375 million.
The Board of Directors of Latteria Soresina considered that the situation of falling prices in 2018 was the right moment to acquire new production factories, in order to speed up the production of Grana Padano, compared to what was planned, in the expectation that the market could recover in an interesting way. A further 20,000 “Grana shares” were thus purchased for use in 2019 at the Chiari plant, purchased in 2017, and upgraded in 2018. The market forecast turned out to be a good and this suggests an excellent 2019. The forecast is an increase in turnover of about 10%.
The production of Grana Padano at Latteria Soresina thus rise to 512,000, consolidating its role as the first producer of this prized cheese.
Latteria Soresina is the national reference for the price of milk but is also one of the main producers of butter. Since last February, the new butter factory, for which 15 million euros were invested, reached full operation, doubling the production capacity of the Cooperativa from 5,000 to 10,000 tons per year.
The increase in the turnover of butter is also due to the strategy of Latteria Soresina, which always offers high quality and supports this product with communication campaigns, making consumers rediscover the flavours and nutritional qualities of this ingredient/condiment fundamental to our Mediterranean diet.
Tiziano Fusar Poli, the Chairman of Latteria Soresina, explains the strategic nature of this operation: “The investment of about 15 million euros is the largest ever made by our Cooperativa in recent decades, but it will allow us to be at the top for many years in the butter business. He also stressed: “the core business will continue to be directed towards Grana Padano, which in the last decade rewarded milk better than many other product lines. The acquisition, also in 2018, of 20,000 Grana quotas to be produced as of 2019, which will allow us to maintain or even increase the quota of milk given to this production, which today accounts for 45% of Latteria Soresina sales.
Also important in this sense is the “Brescialat” dairy farm in Chiari, acquired in 2017. “This new plant of ours, thanks to the investments approved and now carried out in 2018 in harmony with the Rural Development Plan (RDP) – says Mr Fusar Poli – is able to produce up to 100,000 Grana cheese units per year”.
But Latteria Soresina, unlike many much smaller Grana Padano producers who focus on single production or a limited range of products, diversified its business, one of its strengths. In fact, in addition to Grana Padano cheese and Butter, the production of the Cooperativa from Cremona is also expanding with excellence in the markets of Provolone and packaged milk, and the products marketed include the Italian fior fiore caseario as Parmigiano Reggiano, Mozzarella, Yoghurt and others.
For 2019 Latteria Soresina expects to close with a turnover of over 400 million euros. The Cooperativa, with its more than 200 stables, covers 11% of the milk requirements in Lombardy (almost 5% of the national milk), and ranks among the top Italian companies in the sector.
Soresina (CR), 7 June 2018 – We live in a complex global environment where no company is immune to the globalisation process. The economic challenges are increasingly growing and the technical skills required must adapt to new scenarios that are constantly changing, so it is essential to identify professionals who have no problems in facing and riding these sudden changes.
It is on these considerations that Latteria Soresina chose the new General Manager, Michele Falzetta, 47 years old, who took over from Aldo Cavagnoli on 1 June, retired on 31 May, whom Chairman Tiziano Fusar Poli offers his warmest thanks to for his work. Mr Cavagnoli managed Cooperativ thus in the last 7 years, period of its management, increasing its turnover by 54%, bringing exports to 20% of total company turnover.
“I thank the Chairman Tiziano Fusar Poli and all my colleagues who always gave me an invaluable human and professional confrontation. I am very proud I was able to work with such a formidable team. I wish Mr Michele Falzetta to continue on the path taken and that future results may be even more important than those already achieved. On the other hand, results are achieved with a big group, and a big group is made of big people: the same people I was lucky enough to work with”, says the outgoing General Manager, Mr Aldo Cavagnoli.
Mr Michele Falzetta, a graduate in food technology with a Master’s degree in Business Administration from Bocconi University, was chosen for his experience in Italy and abroad. He comes from the well-known Swedish multinational company, Tetra Pakdove. By company’s headquarters in Lund (Sweden), he was Carton Gable Top Managing Director for Europe and Central Asia. Before that he was also General Manager of Trevalli Cooperlat, a well-known dairy company; Managing Director of Elopak and Marketing Manager of Italpack, companies producing liquid food packaging.
“The decision to return to Italy stems from the desire to make available my international experience gained over the last three years, which enriched me from both a professional and human point of view. I am honored to be part of the Latteria Soresina family, a company of great moral and professional values. The dairy sector is in constant transformation. Worldwide, major players seek diversification and strengthening of brand identity. The style of consumption changes with the changing generations, and the challenge for Latteria Soresina will be to be able to read the changes and evolve with them. The foreign market presents excellent opportunities: in the new European development areas a growth of 4% can be expected in 2018; in the Middle East a growth forecast of 3.6%; in the Asian markets, India and China leading the way, growth of 7.4% and 6.6% respectively. Through my experience, I am sure I can move Latteria Soresina among the world leaders,” says Mr Michele Falzetta.
“The future is played out in global markets and our choice was directed towards a strong professional. The Board of Directors thought it was the right time to make a choice oriented to a manager who came from other experiences, even of international scope. We guarantee Mr Michele Falzetta the necessary support to achieve the objectives that we all expect from him. I am happy with his decision and I am sure that he will be able to consolidate and increase our international prestige”, says the Chairman of Latteria Soresina, Tiziano Fusar Poli.